GENESIS GV70

This project took place in Los Angeles, California, and everything went perfectly. We had beautiful weather throughout the project, which complemented the stunning car and its gray color that captured all the nuances of the sky and the warmth of the environment.

Working on this project was truly enjoyable, especially with the striking red variant, which included a red interior. Red is one of the most challenging colors to retouch, but the final images turned out beautifully, with a very natural yet meticulously crafted appearance, showcasing strong shadows and highlights. A unique aspect of this project was the client’s request for us to manage extremely large files while ensuring they remained usable in Photoshop without performance issues. We optimized the files to maximize productivity.

Additionally, we were asked to create a cinematic sky overlay for one of the visuals. We’ve been capturing static and dynamic skies for months, allowing us to produce cinematic skies that match the static ones we integrated into the images. A well-crafted sky is crucial in automotive photography, and our extensive library of dynamic skies supports this need. Overall, this was a fantastic project to work on, and we are very pleased with the final results.

Post-Production : Retouching 
Client : Genesis USA 
Agency : Innocean USA
Photographer : MPCurtet
Creatives team/Art producer : Charles Gerstner
Producer : MJ68

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