Project Cadillac Evergreen MY24 was quite challenging to manage, but very interesting due to the prestigious nature of the brand. Unfortunately, we faced adverse weather conditions, with many rainy and overcast days and very little sunshine. This was particularly difficult because Cadillac seeks vibrant, colorful images, which are the opposite of the desaturated tones produced by overcast weather. We had to create entire atmospheres from scratch, adding colors and lighting that didn’t exist during the shoot. This meant we had to fabricate sunlit scenes, blue skies, and the bright, vivid hues characteristic of Cadillac’s visual identity. The project became quite complex, involving significant alterations to the original environments, which included adding sun and sky elements.

Despite these challenges, we successfully produced impactful visuals, especially notable in the before-and-after comparisons of the interiors. The final results aligned well with Cadillac’s creative direction, making this project technically demanding yet rewarding from a retouching perspective.