Corvette using Gybow Technology
Photographers: MP CURTET
The FIXIP LAB recently had the opportunity to test the Gybow Technology, an innovation that allows for projecting images onto a car photographed in the studio. This project, focused on capturing four shots, aimed to explore the potential of this promising technology, and the results are simply impressive.
Developed by industry experts, Gybow enhances a range of tools designed to transform visual production. What particularly caught our attention is the system’s speed of execution. In just one day of shooting, it is possible to capture a multitude of angles and assemble several elements simultaneously. This efficiency is also reflected in the post-production process, where positioning and composing a car is significantly simplified compared to CGI methods.
Redefining Realism in Visual Production
One of the most captivating aspects of the Gybow system is the realism of the generated images. By photographing a real car, we can capture authentic reflections while taking advantage of the dome’s flexibility, which can be oriented in all directions. This approach creates a unique mixed-reality experience, blending realism and modularity. Gybow thus revolutionizes our approach to visual production. Imagine shooting days with a reference car, allowing photographers to focus on composition and produce a large number of images without worrying about the quality of the photographed vehicle. Once the images are captured, the photographer, in collaboration with the creative team and the client, can validate the angles and visuals before reprogramming a session with Gybow to finalize the rendering.
During studio shooting with Gybow, the process is transformed into a dynamic experience, allowing photographers to capture a diverse range of angles in a single session.
Gybow significantly streamlines the post-production process, allowing for quicker positioning and composition of vehicles, which enhances overall efficiency and enables teams to focus on creative decisions rather than technical adjustments.
Key Advantages of Gybow
The advantages of the system are undeniable: speed in creating varied shots, impressive realism, and a modularity that, while less extensive than CGI, remains relevant for many projects. It is important to note that, unlike CGI, Gybow is limited to a real car, which restricts certain options such as color choices or TRIM choice. However, if the project does not require these adjustments, Gybow proves to be a highly effective tool. In conclusion, Gybow is a technology that should be integrated according to the specific needs of each project, whether concerning deadlines, budget, feasibility, or quality. A thoughtful choice of tools—whether traditional or digital—will enable us to better meet client expectations. In summary, Gybow is a valuable addition to our arsenal, facilitating project execution while maintaining a high level of visual quality.