This Toyota Sienna project, shot by MP Curtet in Seattle, presented a unique set of challenges. Seattle’s ever-changing weather—alternating between sunny, overcast, and rainy conditions—required careful planning to maintain a consistent look. The varying lighting and skies added complexity, as we needed to create visual cohesion across images captured under very different conditions.

An additional challenge was the use of three vehicle models, each with distinct colors and atmospheres, requiring a unified look to harmonize these variables with the diverse weather and locations. Achieving synergy among these images called for meticulous color grading and compositing to balance Seattle’s natural ambiance with the Toyota brand’s polished aesthetic.

Certain locations also needed refinement through compositing to ensure they met commercial standards, which required more post-production work than anticipated. Despite these challenges, the final series exceeded expectations, thanks to a dedicated team effort. The client was thrilled with the results, making this technically demanding project both successful and rewarding.