At FIXIP, innovation is at the heart of everything we do. Recently, our research and development team at The LAB created a campaign film for the new, fully electric Audi e-tron GT, almost entirely in CGI, opening up new possibilities for automotive advertising.

This project emerged from our recognition that many automotive campaigns tend to feature similar settings and environments, often due to budgetary or logistical constraints. To address this, The LAB developed a new workflow that allows us to create unique and immersive environments. Breaking away from conventional clichés, our film offers a refreshed vision of the automotive world that aligns with today’s challenges.

Inspired by the Solar Punk movement, we set out to infuse the film with a positive and sustainable message that aligns with Audi’s electric vehicles. This movement, which blends technology and ecology, guided us in creating a utopian future where cars seamlessly integrate with natural and technologically advanced landscapes.

Although primarily created in CGI, our film incorporates real footage elements to seamlessly blend technology and nature. The result is a film that not only grabs attention but also sets a new standard for how brands can communicate their vision of a sustainable future. Discover the entire LAB PROJECT here.