CADILLAC INNERSPACE
Explore the remarkable journey of the Cadiac Innerspace, that stands as a testament to creativity and innovation. Directly contacted by the Cadillac design team, this project unfolded without the involvement of agencies, presenting a unique opportunity to work closely with Cadillac’s design teams. Despite the urgency of the holiday season, we assembled a dedicated team to deliver on this exceptional request, resulting in an extraordinary concept car project. Comprising both video and photo elements, the project unfolded over two days, with filming taking place on a Los Angeles helipad blessed with incredible weather, lending an ethereal ambiance to the footage. Meanwhile, the photo shoot spanned both the helipad and a sleek Los Angeles residence, providing striking backdrops that enhanced the car’s allure. Vibrant colors, including violet, blue, and pink, infused the visuals with energy, accentuated by the vehicle’s neutral hue, which responded dynamically to the surroundings. The synergy between the photo and video components allowed for a cohesive color grading approach, ensuring a seamless narrative across both mediums. This holistic approach, where both aspects were managed by us, enabled a unified storytelling experience, resulting in a project that continues to resonate in mood boards and discussions today. Embrace the journey of creativity and collaboration with the Cadiac project a testament to the power of unified vision and unwavering dedication to excellence.
Post-Production : CGI / Retouching / Video colorgrading
Client : Cadillac USA
Agency : L.a. Creative Team
Photographer : MP Curtet
Creatives team/Art producer : L.A. Creative team
Producer : Randy Crisp Hi, I’m Roger