This project was truly captivating as Chris Delorenzo is renowned for his loose, vibrant images with rich, lively colors. The challenge here was to create a series of visuals that respected the photographer’s unique style while also adhering to Chevrolet’s well-established guidelines.

The goal was to craft a harmonious visual narrative across different models of the same range, from off-road scenes to urban settings and suburban environments. The challenge lay in balancing these distinct atmospheres while maintaining a cohesive look. Another complexity came from shooting in Seattle, where the weather is known for being unpredictable. We had to adapt to shifting conditions, from bright blue skies to overcast days and occasional rain, which added an extra layer of complexity.

Additionally, some elements were enhanced through CGI to achieve the perfect look for certain models. This mix of real photography and CGI made the post-production work both technically challenging and creatively fulfilling. In the end, this project was a complete and rewarding experience, blending color grading, compositing, and CGI to create a visually striking and cohesive series of images.