This project Toyota Highlander Hybrid Limited 25th Edition by Caleb Kuhl was particularly interesting because we were involved from the shoot all the way through post-production. The shoot took place in northern San Francisco with Caleb, and we faced challenging weather conditions—lots of grey skies and occasional fog. As a result, we had to compensate for these issues in post-production.

Being on set with Caleb allowed us to collaborate closely, from start to finish. I remember us running along the cliff edges, chasing the last rays of sunlight to reshoot some images that we didn’t capture earlier due to the poor lighting. This close teamwork meant that post-production went smoothly, as everything was meticulously planned during the shoot. No surprises in post, just challenges we were prepared for.

The main focus in post-production was replacing the dull skies with brighter, bluer skies, enhancing the car’s bodywork to create more vibrant and colorful images in line with Toyota’s commercial style. The challenge was to make the images appear naturally lit, as if taken in full sunlight, without overdoing the edits and making them look too artificial—always a delicate balance. There was also significant work done on the backgrounds, trees, and the car’s finish to bring the images to life. Technically demanding, but the fact that we were there during the shoot helped a lot. Overall, it was a rewarding project, and we’re very pleased with the final commercial images.